WWF is an international non-governmental organization for the conservation of nature. It was established in 1961. It was called the "World Wildlife Fund" during its establishment but since 1986,it is called wild life fund for nature (WWF). But in North America and Canada, It still retains its name as World Wildlife Fund. Its head quarter is in Switzerland. At present, 31 institutions, national organization and 22 offices in the five continents of the whole world in operation using its name and seal.
It is an active work - oriented organization. It has been endeavoring to conserve rare living creatures and natural resources on the earth. It has a close relationship with the "World Conservation Union" too. The programme of this fund is not limited to the conservation of rare species only. It has emphasized the conservation of the environment and world natural habitat in totality.
The WWF has already conducted more than 5000 conservation project related to nature conservation about 130 countries. This fund has helped in the protection and conservation of many rare wild animals and vegetation of the world from getting disappeared. This fund has been co-operating in conducting the programmes such as taking care of water resources, protection of endangered plant and wild animals, checking of illegal trading of endangered animals and plants,etc
This fund also support the scientific study and research project to provide information and knowledge for the environmental conservation and eco-system. It provides information and knowledge for the environmental conservation and eco-system. It provide training to wildlife expert and the worker.
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